Hi I’m Ricky, I am a designer with a passion visual identity. I’m interested in exploring many accepts of design, from branding and editorial design, to packaging and illustration.
This project used recent AI technology to develop a visual identity for a series collecting the short stories by H.P. Lovecraft. I found AI to be a useful tool which paired well with the cosmic horror subject matter.
For this project I rebranded an organic spirits company to have an illustrative style to create some packaging designs with shelf presence. As the the company is proudly Welsh in origin, I created unique dragon characters for each bottle, encouraging users to collect the bottles.
As part of the design practice module, I developed a brand identity for the London Jazz Festival. I wanted to emphasise the diversity showcased by the event so I went for a chaotic, hand-drawn approach.