Petra Easton
Graphic Design, Editorial Design, Illustration
During my degree I’ve developed a big interest in the areas of editorial design and illustration work, and basically anything that involves design for print. I come from a Fine Art background which influences my design style, particularly in materiality and trying out hands-on work that extends beyond the Adobe Suite.
SAY SOMETHING campaign
SAY SOMETHING is an anti-sexual harassment campaign proposal. It was designed as part of the design for change module. This project resulted in three proposed outputs: a laser cut spray paint stencil, a campaign leaflet, and a website prototype (designed for both desktop and mobile breakpoints). The stencil is the most important part of this project, as it carries the campaign message and motif. I was inspired by strong eye imagery as I wanted the viewer to feel watched.
NIGHTWATCH Magazine
NIGHTWATCH is a magazine concept I came up with during third year. It’s definitely one of my favourite pieces of work I have done so far. I enjoyed the freedom to explore my own design style and combine both illustration with the conventions in editorial design.
FLIP responsive website
FLIP was a really challenging project. We were briefed to create a responsive, health based website. I chose to focus on the area of premenstrual health. FLIP is a website for people suffering from bad PMS symptoms who need help understanding their own body. FLIP provides them with information discussing symptoms and treatments, helpful articles, a self-screen symptom survey and links to various types of support. This is unlike other hormonal cycle sites that have a focus on menstruation and achieving pregnancy. FLIP provides a place for users to build up knowledge on how their body reacts to PMS which can be used to guide uncomfortable conversations with a GP.
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Department of Typography & Graphic Communication, University of Reading
BA Graphic Communication Flux degree show 2023
